At MASC, we have content photoshoots every quarter to deliver relevant, seasonal content to our members. Planning each shoot takes some work, but the work pays off! Here’s a behind the scenes look at how we strategically plan our content shoots, so you can steal our strategy for your own.
STEP 1: THE UPCOMING QUARTER AT A GLANCE
The first step is arguably the most important. The first thing we do is pull up the calendar and start taking notes.
What relevant holidays, national days, and festivities take place this quarter?
What are upcoming content themes we want to follow? (real estate, strategy, seasonal, local, etc.)
This helps us decide the mood, location, props, etc. And it basically sets the whole tone of the photoshoot.
STEP 2: THEME AESTHETICS
Next, it’s all about location, location, location.
What atmosphere is going to align with the shoot? Do we need heavy on interiors, heavy on props, outdoor / indoor, a strategic mix?
We take a look back at the notes we made in step 1 and decide what fits best with our themes and the season!
STEP 3: PROP SHOP
Online shopping mode activated (plus maybe a Target run – or 2). It’s time to shop for props!
What props will pull everything together?
Here’s an example of our strategy: *Pretend* an upcoming theme is heavy on having a home you love.
Theme Idea: Give your home a glow up.
Strategy wise, this can speak to:
-Soon to be sellers prepping their home for the market
-Future home buyers who want inspo for how to turn a space into one they love after closing day
-New homeowners (ie: recent / current clients) who want ideas for giving their home a glow up without spending a ton of $
-Nurture SOI with home focused content
-A mix of all of these
Members can decide their focus, we then plan out what locations and props are required to execute our strategy visually through custom to MASC, stock photos!
We might bring in props like:
-Interior highlights like the fireplace or front door
-Seasonal accents like pumpkins, fall florals & a cozy blanket
-Home, but LIFESTYLE
Our photographer takes all of these props and styles / photographs them with their expert eye! Including those dreamy interior backdrops in addition!
Then we put this on repeat to consistently deliver our members graphics and bonus stock photos that are completely aligned with real estate, interior, strategic themes, and everything else we said above.