PERSONALITY INFUSED

MARKETING

A marketing plan that pours over into your entire real estate business because it's not built on generic scripts, tactics and cold leads. Instead, it's built on conversations, relationships and real life.

HAVING A PERSONALITY ISN'T UNPROFESSIONAL

OUR MARKETING FEELS MORE LIKE A PARTY AND LESS LIKE A SALES PITCH

never boring, always strategic

OUR PURPOSE

Personal brands for real estate agents might be the latest craze but it's been our jam since 2018. We've redefined real estate marketing and what it can look like for agents who want to build a business that is built on relationships > cold leads. Marketing your business can be fun, approachable and conversational (and way more effective as a result). We're going to show you the ropes and help you build a business and marketing plan you're obsessed with (and your future clients will be too)!

Our Style

Marketing that feels more like a party than a presentation. Treating your social media like a party you're hosting. People don't have scripted conversations and your social media shouldn't feel that way either. We believe that you can become the real estate go-to girl in your community all because you.. ARE YOU. So put down your postcards, grab a glass of wine and step into our world of real estate marketing where YOU are the reason your clients are going to be lining up to work with you.

OUR
METHOD

Here's the thing.. You already have a personal brand. You probably just need some help bringing it to life. That's where we come in! We know you don't need a million graphics to choose from, you need a true marketing PLAN where you can plug in your personality, your ideal client, your location and watch the magic happen. We're going to teach you everything you need to know so you can stop scrolling Instagram and start taking action.

IT ALL BEGAN WHEN I DECIDED TO TAKE CONTROL.

THE ORIGIN
STORY

Looking around the room at my first office meeting, I decided: I'm not going to do it this way. I didn't start my own business to fit someone else's mold.

I knew right away that blending into a sea of gray wasn't going to get me where I needed to go.

It quickly became obvious why the fail rate is so high for real estate agents. It's easy to get your license, it's not so easy to figure out how to turn that into a successful career that you actually love.

It was going to take more than "dressing the part" and posting generic real estate graphics to build the business I wanted.

And then I figured out how showing up as ME on social media could change everything. How sharing what I loved about my city, where I got coffee before meeting with clients, and telling stories about this real estate life I was living created conversations (and ultimately turned into conversions).

I learned that the more I just shared who I was and what I was doing, the more it worked. The more people organically wanted to work with me. I realized that having a personality didn't make me unprofessional, it made me the go-to real estate girl for everyone I knew.

And now I spend my days helping real estate agents break free from the cookie cutter mold and become the real estate go-to girl all through building a personal brand on social media.

I'm CHELSEA PETERSEN, FOUNDER

what I'm known for

HOSTING A PARTY

ALWAYS FIND ME

READING

KNOWN TO SPLURGE ON

THE HOTEL

MY FAVORITE PLACE TO VACATION

ROSEMARY BEACH

ALWAYS ORDER ME A

A GLASS OF WINE

PROBABLY WATCHING

FRIENDS

MEET OUR CONTENT DIRECTOR

I eventually put my real estate career on the back burner to go all in on creating content for Modern Agent because I believed in it that much.

From hair stylist to shop owner to agent, it's safe to say, I'm multi-passionate. But one thing each of these jobs had in common that led me here today? Create marketing on social media.

I joined Modern Agent Social Club within weeks of getting my real estate license and got results right away. Eventually, I decided to put my real estate career on the back burner to go all in on creating content for our members because I believed in it that much.

Now I spend my days creating content from home with my dog at my feed and (always) a good podcast on in the background.

When I'm not creating content for Modern Agent or co-hosting the Modern Agent Marketing Girls Podcast, I'm chasing after my four kids and cheering for my husband's football team in the bleachers.

I love shopping at local vintage resale shops, having friends over for dinner and card games, and hosting book club with my girl friends.

I'm KAYLA FOX, CONTENT DIRECTOR