the right way

an exclusive marketing membership for the modern real estate agent who wants to learn how to use social media the right way

Welcome to 
the club

JOIN THE MEMBERSHIP NOW

You’re never gonna get this moment back.

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You *are* totally, entirely photogenic.

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We’re going to have serious fun together.

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You need more than a pretty grid full of real estate tips to create a brand that CONNECTS and CONVERTS. I  get this question a lot: "Can you take a look at my feed and tell me how I'm doing?"
The truth is, your feed might look great but that doesn't tell me much about how effective your social media strategy is (keyword: STRATEGY). Do you have one?

Modern Agent Social Club is your elite blueprint to combining all the pieces necessary to create a magnetic brand (not just a grid) that has people saying "I want to work with YOU!" 

You can't copy and paste a brand

You’re never gonna get this moment back.

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You *are* totally, entirely photogenic.

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We’re going to have serious fun together.

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"I doubled my income this year and I attribute much of that to Modern Agent Social Club" - Bailey

Personal Jam

Gold Digger. Vintage Kanye forever!

Beach / Mountains

Flannel > Bikinis. Am I right?!

And now, the truly important stuff...

secret talent

Beer pong. Don't judge me.

take my money

Madewell, Nordstrom, J.Crew. Sigh.

Guilty pleasure

Real Housewives. Why can't I quit you?!

alternate job

Flipping houses like Joanna Gaines!

02

< previous

STOP PRESSING PAUSE ON YOUR BUSINESS GROWTH

You KNOW you could be using social media more effectively and still, you find yourself popping from one marketing activity to the next hoping something will stick because you don't have time to figure out how to make Instagram work and you need clients like YESTERDAY. 

So you keep posting the generic grid of real estate tips and try working up the nerve to make those daily phone calls to your database (that has to work, right)?  But deep down, you don't want to market your business in a way that you wouldn't want to be on the other end of. You see other agents having massive success on social so there has to be a way that you can do it too.. 

You’re never gonna get this moment back.

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You *are* totally, entirely photogenic.

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We’re going to have serious fun together.

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SPOILER ALERT: I CAN SHOW YOU THE ROPES TO GET YOU FROM WHERE YOU ARE NOW TO WHERE YOU WANT TO BE: USING SOCIAL MEDIA THE RIGHT WAY!

Realize that you don't have to harass your database to start getting more referrals from them. Try this: start looking at social media like a tool that builds relationships, creates top of mind awareness and increases your income instead of the shiny object that you're making it.

First things first,

You’re never gonna get this moment back.

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You *are* totally, entirely photogenic.

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We’re going to have serious fun together.

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AN EXCLUSIVE SOCIAL MEDIA MEMBERSHIP FOR THE MODERN REAL ESTATE AGENT

Modern Agent Social Club

Introducing

To put it simply, Modern Agent Social Club is the exact blueprint you need to grow your real estate business through social media.

It’s a clear, actionable way to increase your visibility online, turn your followers into clients and become wildly in demand.

And it’s all packaged up with a creative, strikingly different approach.

JOIN NOW

You’re never gonna get this moment back.

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You *are* totally, entirely photogenic.

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We’re going to have serious fun together.

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MONTHLY
Menu

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Your monthly game plan with customizable content

MODERN AGENT METHOD COURSE

02

A 6 MODULES COURSE DESIGNED TO SHOW YOU THE ROPES

MARKETING CAMPAIGNS

GROUP COACHING

03

04

DONE FOR YOU CAMPAIGNS TO GROW AND NURTURE YOUR DATABASE

MONTHLY TRAININGS TO HELP YOU STAY AHEAD OF THE CURVE

The Membership Includes:

Why the club came to life...

From the day I started my real estate career, I made an unwritten promise to myself: I was going to do it my own way. I wasn’t going to market myself in a way that I wouldn't want to be on the other end of.

THAT’S what Modern Agent Social Club is all about. 

my story

So I tuned out what everyone else was telling me I had to do and I carved my own path. I wanted zero part of this career if it meant cold calling all day, stifling my creativity, and being a hollow version of myself. Instead, the way I approached my business felt more like having a glass of wine with a friend than begging for business or apologetically selling. 

I knew the reason I was able to work with such amazing clients who became my friends was because they’d seen what it was like to work with me on social media. They saw how I’d bring coffees to showings, provide pizza on closing day, and host mini champagne photo shoots. 

I took my ‘glass of wine with a friend’ approach to my social media platforms! Big surprise...it worked!

This way of marketing became my passion. I knew I wanted to reach other agents who felt exactly like I did but weren’t totally in love with forcing themselves to turn into a graphic designer, online marketing expert, and copywriter. 

The truth is, you DON’T have to follow some cookie cutter, soul-sucking way to success but you CAN do this your way - simply by being yourself.

You’re never gonna get this moment back.

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You *are* totally, entirely photogenic.

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We’re going to have serious fun together.

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You’re building an engaged group of loyal “fans” on social media who think of YOU as the go-to resource for all things real estate. 

A potential client scrolls through your feed and feels like they know you - they want to work with YOU - even though you’ve never met in real life.
 
A marketing plan that allows you to live life on your own terms - from the comfort of your couch (yoga pants and all). 

You’re increasing your visibility online and connecting with new people in your community daily (who said anything about industry saturation!?)

Ultimately, the referrals will be rolling in as buyers and sellers line up wanting YOU to be their agent.

Here's what's possible with the Modern Agent Social Club in your marketing toolkit:

You’re never gonna get this moment back.

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You *are* totally, entirely photogenic.

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We’re going to have serious fun together.

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Rooted in strategy & authenticity

Personal Jam

Gold Digger. Vintage Kanye forever!

Beach / Mountains

Flannel > Bikinis. Am I right?!

And now, the truly important stuff...

secret talent

Beer pong. Don't judge me.

take my money

Madewell, Nordstrom, J.Crew. Sigh.

Guilty pleasure

Real Housewives. Why can't I quit you?!

alternate job

Flipping houses like Joanna Gaines!

02

< previous

“I LOVE that I don't have to think through and plan, it's already done for me.

“Chelsea and Modern Agent Social Club have been integral in turning my first year of real estate around. I was getting discouraged by the time I was spending on marketing and not on actual Real Estate work. But I knew how important it was to my growth. I'm so glad I made this membership a priority. It's already transformed my online engagement and personal network into consistent referral sources.

“I love the overall structure. I was spending way too much time "social media-ing" instead of "real estate-ing.

"I just wanted to say thank you so much. I have looked at other real estate social media sites for social media help and yours in 1000x better and more structured. Thank you!"

I have gotten 4 new buyer leads this week in my instagram DM's and 1 of them is pre approved and I'm already showing houses to!! Thank you so much for all your guidance, content, etc. Everyone is loving it!!”

“I just HAVE to tell you how amazing this is! The strategy bar is off the chain perfect! FINALLY a service us Realtors can gain REAL VALUE from in the 21 century. Bravo!”

“I am just so excited about all this and the stuff you share is just so great! It was funny one of the training videos I was like oh I can listen and do laundry because I figured I would know pretty much everything in the particular video. Well I had to keep stopping what I was doing and rewind because it was such good info! And here I thought i would have known that part but clearly not! Everything you provide is so useful!

HERE's what members are saying:

But don’t just take my word for it…

I can give you every tip, tool, and trick in my book, but it won’t make a difference if you’re not willing to believe in what’s possible and put in the work to carry it out.

Our members are driven to reach their dream income without having to work every night and weekend. They want to build real, authentic relationships throughout their sphere that make being an agent a heck of a lot more fun (glass of wine with a friend style)!

No cold calling, database harassing or paying for online leads required. What is required: DOING THE WORK.

This club is designed for agents who actually give a damn and want to kill it on social media.

So, what's the catch?

Personal Jam

Gold Digger. Vintage Kanye forever!

Beach / Mountains

Flannel > Bikinis. Am I right?!

And now, the truly important stuff...

secret talent

Beer pong. Don't judge me.

take my money

Madewell, Nordstrom, J.Crew. Sigh.

Guilty pleasure

Real Housewives. Why can't I quit you?!

alternate job

Flipping houses like Joanna Gaines!

02

< previous

Hi, I'm Chelsea

I like good wine, am picky about the glass I drink it out of and love teaching agents how to use social media the right way. I'm on a mission to modernize real estate marketing. I believe agents should be able to make their dream income while running their business on their own terms without working every single night and weekend.

After 8 years in real estate, carving my own path that didn't include cold calling, database harassing or paying for online leads, I designed my own modern method that feels like having a glass of wine with a friend but also requires DOING THE WORK.

I now teach real estate agents how to combine strategic online marketing with personality infused content to build a wildly successful brand and business. 

You can find me dishing out even more resources and dropping endless Friends references over at thechelseapetersen.com

I’d love to welcome you in, bubbly in hand, and connect further inside the Club!

Visit thechelseapetersen.com

MODERN AGENT TURNED MODERN MARKETING COACH

As a member of the Modern Agent Social Club, you’ll receive:

A monthly, done for you marketing plan that includes the content, daily post ideas, complete with customizable, images and  captions for the taking (the nitty gritty)




A 6 module course giving you the framework for developing your social media strategy for long-term success (the big picture)




Guided videos for literally every aspect of your strategy from your mindset to to showing up on video to list building to running Facebook ads & everything in between (the step-by-step)




A content bar full of tools to up-level your social media strategy. Over 20 custom landing pages, 14 customizable lead magnets, marketing campaigns, and email sequences (the top shelf tools)




Editable graphics and templates that can be customized to your brand with a user-friendly, web-based graphic design tool (the icing on the cake)




Monthly Group coaching in a private Facebook group with hundreds of other members (like minded agents) who are ready to support you, share ideas and collaborate (the party)

How long would it take you to create  and learn all of that on your own?
It probably makes your head spin to think about it. So stop! And get inside the club where all of it is ready and waiting for you to put your own strikingly different spin on it!

JOIN NOW

Just look at that list and think about it for a second...

Personal Jam

Gold Digger. Vintage Kanye forever!

Beach / Mountains

Flannel > Bikinis. Am I right?!

And now, the truly important stuff...

secret talent

Beer pong. Don't judge me.

take my money

Madewell, Nordstrom, J.Crew. Sigh.

Guilty pleasure

Real Housewives. Why can't I quit you?!

alternate job

Flipping houses like Joanna Gaines!

02

< previous

What is the Modern Agent Method, you ask?

Our 6-module course is an entire course designed to show you the ropes when it comes to growing your Real Estate business with modern methods. All 6 modules are included in your monthly membership when you join Modern Agent Social Club during this enrollment period!


MODULE 1

Here’s what you can expect to learn in
 the MODERN AGENT METHOD:

The Foundation
Decide you’re going to succeed before you even begin! This is where you’ll learn about my cocktail party mindset, what type of content you should be posting, strategies for both Facebook and Instagram (they're not the same) - I’m breaking it all down.

MODULE 2

The Calendar Strategy
Your membership includes a monthly content calendar - consider it your monthly game plan for how to show up online along with customizable content to do it.

MODULE 3

Build a personality driven brand
"The more authentic you are, the longer you will last."  - 
Diane VonFurstenberg
I’m going to teach you how to create a brand menu that will give you a strategy for sharing who you are behind the for sale sign so you can stand out, connect with more people and be top of mind in more ways than one. Remember, YOU are what is unique about your brand. This is where you'll learn how to be strikingly different.

MODULE 4

Expand Your Reach With Video
I know getting on video can be super intimidating. Don’t worry, I’m going to walk you through how to get confident, & explain how it can totally transform your social media presence. I’m giving you process for creating binge worthy video content that increases my visibility and exposure.

BONUS: Receive Instagram Story Trainings that will humanize your brand and differentiate you from the other agents on social media! Complete with an IG story tutorial and tons of ideas to get started. 

MODULE 5

Growing on Social
This is where I break down key strategies for how to grow on Facebook vs Instagram. Step 5 is packed full of strategy so you have all the info you need about how to show up on each platform to see results!

MODULE 6

Supercharge Your Database
The step that will position you as an expert. This should be the cornerstone of your marketing efforts and I’ll teach you how you can use Freebies to establish trust with your followers & convert them into clients.

BONUS

Getting Started With Facebook Ads
I’m sharing the need to know basics to help you feel confident in navigating the ads manager and how you can use them to supercharge your database.


JOIN NOW

Personal Jam

Gold Digger. Vintage Kanye forever!

Beach / Mountains

Flannel > Bikinis. Am I right?!

And now, the truly important stuff...

secret talent

Beer pong. Don't judge me.

take my money

Madewell, Nordstrom, J.Crew. Sigh.

Guilty pleasure

Real Housewives. Why can't I quit you?!

alternate job

Flipping houses like Joanna Gaines!

02

< previous

This is a true month to month membership, and can be cancelled at anytime. I do want to mention, if your mindset was “I’ll just try the membership out for a month or 2 to see how many leads I can get, then this probably isn’t for you. This membership is for the Real Estate Agent that wants to put in the work to build their online brand and understands this is a long term marketing strategy. You should be willing to commit to this for roughly a full year and if you follow our strategy, you WILL build a powerful referral network over time. Think of this membership like a gym membership for your business. When you go to the gym, you don't see results after a few workouts, you have to keep doing the work. So you also have to understand that this membership is a long term strategy for building consistent business and a powerful referral network. It's doing the work, keeping up with the changes that are inevitable with social media and consistently showing up in the way that I teach and you WILL see results! We only want agents who are serious about using The Modern Agent Method and taking action. If you're only looking for images and just listed banners for your feed, we are not for you! Modern Agent Method is a mindset, a community and for agents who want to change the game in the real estate industry.
 

Modern Agent Social Club is the PERFECT fit for brand new agents - social media is a FREE marketing tool! The training videos in our strategy bar will help you create your online brand and have a presence that keeps you top of mind. This is something agents should do in the very beginning (rather than focusing on slogans and logos) - especially when you don't have any business yet. This is THE time to focus on learning everything you can and creating a brand for yourself. The strategy bar teaches you how to infuse your personality into your brand and how to show up in a way that positions you as an expert, which will help build your confidence on and offline. We also dive into video strategies, how to show up and grow on Facebook vs Instagram, how to supercharge your database and so much more! All of the content that is provided will make this easy for you to stay consistent and look like THE expert to your followers.
 

I’m not sure how small, a “small sphere is” but let’s say you’re connected to around 100 people.. 100 people is better than 0! Think if you hosted a party and all of them came to your house - that’s a lot of people! And what you might be overlooking is that every single one of those people will know someone moving in the next year.The question is - are they going to think of you when that time comes? Even if only 5 of those people think of you, that’s 5 transactions you wouldn’t otherwise have! The other part to this is that you can implement these strategies I teach to expand your reach and connect with people in your local community. I teach you how to engage with people and build up your connections, not just your sphere! The modern agent method teaches you how to continuously build up your database!
 

This isn’t one of those memberships that is going to promise you how to get x leads / month. Let’s be honest, those are usually too good to be true promises and not accurate anyways. This membership was designed to be a long term strategy that you have to believe in and execute. By creating a long term business plan that drives consistent referrals, you will get to the point where you can stop “looking for leads”! Cue the sigh of relief! If you do follow the strategies and implement the steps, one year from now, you should see 3-5 times the referrals than you are currently getting. This is about building a powerful long term brand online. It's dependent on whether or not you put in the hard work, I can’t make that decision for you but I will be here to cheer you on!
 

The difference with Modern Agent Social Club is that I am teaching you REAL strategies, not giving you a bunch of fluff content so your feed looks pretty.. I teach you high level marketing strategies that provide you with clear, actionable steps you can take to turn followers into clients and see results. The content I create is designed with a strategy behind it to go hand in hand with the trainings. You’re not going to get 30 random images and captions every month - this is truly the modern agent method.  

This is completely “go at your own pace” as far as the strategy bar goes. You can binge watch everything in 2 days or you can focus on one step each week and really dig in and start taking action. I recommend implementing one step at a time so you can fully optimize each part of the strategy and get comfortable with it. This membership is designed to be a long term business building strategy, not a membership to "get x leads in 30 days - those are typically only ending in disappointment or cold, dead leads. This is about building that powerful referral network to generate consistent referrals and truly run your business like a business.  

The membership pricing above is for individual Real Estate Agents and only one login per agent is purchased with each membership.  Agents who are found sharing their login or using the content for multiple agents, will have their account terminated immediately and could face legal actions per our terms and conditions.

If you are on a team or a marketing manager, please visit our team page. Or contact us at [email protected] to inquire about options and pricing. We gladly welcome teams and marketing managers and have options to accommodate most situations.

There are two things I want to mention about this... One, you are you and that is your superpower. The foundation of these strategies are built on using modern methods with an authentic approach. A key piece to all of this is based around sharing the human behind the for sale sign. The only way to be strikingly different is to be yourself. When you're putting your own spin on how you show up, and sharing who you are - no one can replicate that. People are going to want to work with you for YOU. You aren’t going to be the right fit for everyone so stay in your own lane and do you - the competition will become irrelevant!

The second piece to this is - you have YOUR OWN community of people. You might feel like your feed is swarming with other agents but I guarantee you that your mom's feed isn't and your best friend's feed isn't. You see more of what you interact with. So for example...if your best friend was really into personal training and working out, chances are if you were to scroll through their feed, you would see hundreds of other workout influencers. It would make you think - “Oh my gosh, Instagram is so saturated with workout shakes, yoga pants and people trying to get you to sign up for their program!” So let me reiterate: you need to STAY IN YOUR OWN LANE. Wen you are showing up as YOU and truly putting the strategy to work, it doesn't matter if everyone at your office is a member because people are going to be attracted to you. So don't focus on what anyone else is doing. Focus on following the plan and being YOU and connecting with your own people and you will see results! 

Have more questions? Email [email protected]

Is this a month to month contract?

BRING ON THE QUESTIONS. WE’VE GOT THE ANSWERS.

What if I’m brand new and don’t have past clients?

I have a small sphere so I don’t know if it would work for me?

How many referrals will I get? 

How is it different from other membership programs?

How long will it take to go through and implement?

What if I'm on a team? Or manage the marketing for multiple agents? 

What if other agents in my office are already members?

JOIN NOW

JOIN THE CLUB TODAY
THE DOORS ONLY OPEN 3 TIMES / YEAR

Modern Agent Social Club is only open to new members 3x/year so I can give members dedicated attention as well as continually create new content and keep the club fresh.

As the club is always growing, you’ll be able to get in now and lock yourself in at the current rate. 

Don’t miss your chance to get in while you can and stay ahead of the curve!

Personal Jam

Gold Digger. Vintage Kanye forever!

Beach / Mountains

Flannel > Bikinis. Am I right?!

And now, the truly important stuff...

secret talent

Beer pong. Don't judge me.

take my money

Madewell, Nordstrom, J.Crew. Sigh.

Guilty pleasure

Real Housewives. Why can't I quit you?!

alternate job

Flipping houses like Joanna Gaines!

02

< previous

Say goodbye to feeling overwhelmed about what to do on social media and gain the confidence you need to see results with our proven, 6 module success framework.

Personal Jam

Gold Digger. Vintage Kanye forever!

Beach / Mountains

Flannel > Bikinis. Am I right?!

And now, the truly important stuff...

secret talent

Beer pong. Don't judge me.

take my money

Madewell, Nordstrom, J.Crew. Sigh.

Guilty pleasure

Real Housewives. Why can't I quit you?!

alternate job

Flipping houses like Joanna Gaines!

02

< previous

THE CLUB HAS YOUR NAME ON IT IF YOU WANT TO:

Stop aimlessly scrolling through your phone trying to figure out what to post

Feel like you always have something engaging to say that keeps your followers coming back

Overcome the feeling of “annoying” your followers

Stop shying away from video and feeling like you can’t be your full self

Be seen as a resource (and the expert that you are) not just another sales pitch

Humanize your brand and give it a recognizable voice with our Instagram Story strategies

Infuse your personality into your feed and attract your own tribe of loyal fans


JOIN THE CLUB

Personal Jam

Gold Digger. Vintage Kanye forever!

Beach / Mountains

Flannel > Bikinis. Am I right?!

And now, the truly important stuff...

secret talent

Beer pong. Don't judge me.

take my money

Madewell, Nordstrom, J.Crew. Sigh.

Guilty pleasure

Real Housewives. Why can't I quit you?!

alternate job

Flipping houses like Joanna Gaines!

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