(LET’S RECAP): In part 1 (go back to (re)-read it here), I asked you WHY you’re using social media and gave you some examples..
A. To stay in front of your sphere & get more referrals
B. Expand your network
C. Build more relationships
D. Build your database (and get more eyeballs on your biz consistently)
E. Become the GO TO expert in your market
F. Increase your confidence
G. Become more approachable
H. Help people think differently about real estate agents
I. Help more people generate wealth through real estate
J. Educate the general public about all the misconceptions people have about real estate agents and the market
K. A combination of these
Many of you said “K” as your answer (which makes total sense because many of these work hand in hand) – ie: you want to stay in front of your sphere and get more referrals – well in order to do that, your real estate expertise needs to consistently shine through your social media approach (a combination of A & J)
HOWEVER, the first step to tackling a *strategic* social media plan for Q4 that moves the needle and gets you closer to your goal is going to require you to narrow that goal down to be a little more specific!
Which is what I’m here to do today!
ENTER YOUR SAMPLE SOCIAL MEDIA GAME PLAN FOR Q4 (Customize according to your goals):
STEP 1: ESTABLISH YOUR OVERARCHING GOAL
EXAMPLE: You want to add more people to your database in order to get more referrals and stay top of mind on a bigger scale.
This means a combination of connecting with new people in your community on Instagram and inviting them off of the app to join your email list (where you can continue to serve them and show up off of social media too!)
Your Q4 Goal Defined: Expand your online network to 500 people (new followers) & build your database to 100 people (email list) to get more eyeballs on your biz consistently both on and off of Instagram.
STEP 2: TIE NEXT STEP ACTIONS TO YOUR GOAL
-Connect with local accounts on Instagram consistently
-Optimize bio for follow backs
-Plan your content based on what your ideal client would be interested in
-Create a free resource that would be helpful to anyone you would want to stay in front of and top of mind with consistently
-Pin your free resource to the top of your Instagram feed and link it in your bio with a landing page for someone to opt in
STEP 3: BREAK ACTIONS DOWN INTO SPECIFIC MICRO ACTIONS YOU CAN REPEAT CONSISTENTLY
-Engage with and follow 25 new people per week on Instagram
-Establish content topics and theme your days to incorporate them every week
*Local (to reach more people in your community)
*Real estate (to highlight your expertise)
*Your client experience (to paint the picture of what it’s like to work with you)
*The human behind the for sale sign (so people can get to know you, like you and trust you – the person they would be hiring
-Create a free resource that would be desirable to people in your community that you would want to connect with on Instagram and get on your email list:
When your goal is to expand your network and grow your database, this piece of content doesn’t have to be specific to buyers or sellers. Instead, think of fishing out of a larger pond with the goal of getting more referrals.
Create a Homeowner Checklist or Local Guide LIKE THIS that would be desirable to someone in your community whether they’re buying or selling or not (more eyeballs on your biz = more referrals)
-Promote and share about your free resource weekly in your Instagram stories (use polls and stickers to see who wants a copy)!
-Write a monthly email to your database to stay top of mind with the people raising their hand for your free resource and therefore getting on it!
STEP 4: ADD YOUR MICRO ACTIONS TO A MONTHLY CALENDAR YOU CAN FOLLOW TO STAY ON TRACK MONTH TO MONTH
Check out the Modern Agent Social Club member’s calendar for an example.
Since the strategy & content in today’s email were brought to you by Modern Agent Social Club, it only makes sense that I let you know that doors are open for the last time in 2022! Join the club here.