Time to grab your favorite sweater, light a pumpkin candle, and lean into the coziest content season of the year!

In this episode, Chelsea and Kayla are breaking down how to warm up your content for fall without overhauling your entire brand or spending hours creating seasonal graphics. They’re sharing bite-sized ways to make your account feel like the comfort creator everyone wants to hang out with this season.

It’s Modern Agent Fall!

Chelsea kicked off the episode with what she calls “Modern Agent Fall,” which looks like pumpkin spice lattes on your way to a showing, cozy sweaters in your listing photos, and Gilmore Girls on in the background while you create content.

It’s the moment when your content gets to slow down and warm up at the same time. And it’s the perfect opportunity to work that meet-and-greet muscle on Instagram and build those relationships.

Kayla summed it up perfectly: fall content feels like a hug. And when you think about why people even log into Instagram in the first place, it’s because they want to be entertained, find their people, and feel like they belong somewhere.

Not everyone is a fall girl. Kayla fully admits she’s more of a summer person, but she still acknowledges that fall content is powerful because it taps into something universal… a nostalgic, comforting energy.

When you see someone’s reel with a cozy sweater, a steaming mug, and a rom-com playing in the background, don’t you just want to hang out there? So even if you’re not personally obsessed with fall, you can still take advantage of the opportunity to create content that feels warm and inviting.

The Reel You Can Repeat All Season Long

One of the best examples Chelsea shared was a client question reel from the Modern Agent Social Club weekly marketing plan. The format is simple:

Text on screen: “[Your name], what do you do after I say I want to sell my house?”

Then you show quick clips of your process: celebrating, pulling out your seller folder, printing comps, scheduling the photographer, adding the listing to your calendar. Done. Easy. Relatable.

You can repeat this reel over and over with different seasonal touches. In the fall, maybe you’re wearing a cozy sweater. Maybe there’s a pumpkin candle next to your client folders. Maybe you’re using a brown wine glass instead of a white wine glass for that celebration clip.

Same reel. Same message. Different season. And suddenly, it feels fresh again.

This is what we mean by warming up your content. You’re not reinventing the wheel every time. You’re building your brand by repeating what works and adding those seasonal splashes that make it feel current and cozy.

And the best part is that you can use the same clips over and over. No one cares if it’s the same shot of you printing comps or typing an email. They’re not analyzing your content frame by frame. They’re watching for the feeling, the vibe, and to figure out what it’s like to work with you.

Your Content Doesn’t Need a Complete Fall Makeover

Remember 10 years ago when the national day calendar was a thing? Donut Day. Cat Day. Ghost Day. Agents were creating content for every random holiday, thinking that’s what consistency meant.

Yeah, we’re not doing that anymore.

The same goes for seasonal content. You don’t need to post fall bucket lists or turn your entire feed into a PSL shrine. In fact, doing that can actually make your content feel less like you and more like everyone else.

Instead, stick with your brand and drip in some fall elements where it makes sense. A mug. A candle. A cozy sweater. A movie playing in the background. Those subtle touches create the seasonal feeling without making you feel like you’re forcing it.

Chelsea put it perfectly: “You take that same post you love, and you keep running with it. Maybe in the fall you’re wearing a sweater. In the summer you were poolside. The content is the same, but the season changes naturally around it.”

That’s how you build a brand people remember. Not by jumping ship to create every trending idea, but by leaning into what works for you and letting the seasons naturally shift the scenery.

Simple Q&A Videos That Build Trust

Another content idea we’re obsessed with right now is simple Q&A style videos where you answer common client questions in the coziest way possible.

You’re sitting in a cozy chair or at your kitchen table. Your camera is set back a little so it’s not right in your face; it feels like they’re sitting there with you. You have your favorite fall beverage in hand, maybe a candle lit in the background. And you just answer a question.

What questions should you answer? The ones you get asked all the time. The ones you wish everyone knew. The things you find yourself repeating to clients over and over.

“What’s the ROI on this home project?”

“What should sellers absolutely not skip before listing?”

“How do I know if now is the right time to buy?”

Keep it conversational. Keep it simple. And bring in those little brand cues that make it feel like you.

Maybe your “reel ritual” is lighting a candle before you start talking. Maybe it’s pouring a drink. Maybe it’s putting on your reading glasses. These little moments create familiarity. They make your content feel like a TV show people want to come back to.

And if you want to take it a step further, try making the first slide of your carousel a video instead of a static image. It captures attention, makes people stop scrolling, and adds that cozy, documentary feel to your content. Then let the rest of the carousel be your usual format. Easy differentiation without reinventing your entire strategy.

The B-Roll Moments That Make Your Content Feel Like Fall

If you’re wondering what kind of B-roll to capture this season, here’s your list:

• Candles (lighting them, showing the glow, the cozy vibe)
• Coffee or your favorite fall beverage
• Your fireplace (if you have one)
• Cozy rom-coms playing on your TV (Mystic Pizza, You’ve Got Mail, When Harry Met Sally)
• Football on TV (game day vibes are very fall)
• Soup on the stove or dinner in the crockpot
• Your fall manicure
• Boots and a little jacket
• Twinkle lights or cozy lighting in your home

Now, pair those clips with your real estate content. Show the MLS pulled up on your laptop with a candle burning next to it. Talk about your weekend showings while wearing your cozy sweater and holding your favorite mug. Share a life lately carousel that includes a shot of your TV with Gilmore Girls on.

Chelsea also loves the idea of adding a beverage to almost any piece of content. Whether it’s cracking open a Diet Coke, pouring wine into a glass, or showing your iced coffee on the way to a showing, it gives your content this conversational, inviting feeling that people love.

Create Fall Guides People Actually Want

Fall guides can be amazing, but only if you make them yours.

Here’s what we don’t want: a generic list of every fall event happening in your town that someone could find on the Chamber of Commerce website. That’s not valuable, memorable, or even fun to create!

Instead, think about how you can infuse your personality into a guide. What would you actually recommend? What’s your go-to fall itinerary? What are the spots you love that make your town feel like home?

Chelsea gave the perfect example: if she were to create a fall guide, it would be all about cozy at-home vibes. Wine, a good book, maybe a night in with her favorite comfort show.

Kayla’s would be all about game day in her city… where to get the best wings, where to get your nails done with the team logo.

If you’re the homey, cozy type, your guide could be “Your Itinerary for a Cozy Weekend in [City Name].” If you love fashion and shopping, maybe it’s “My Anthropologie Cart This Fall” with five must-haves. If you’re all about local spots, it could be “The Ultimate Fall Coffee Crawl” with your top three spots.

Bottom line is people want guides they can’t get anywhere else. They want your recommendations, not a copy-paste list of events.

And when you create something like that, people will sign up for your email list just to get it!

Find Your Thing (And Make It Uncopyable)

Here’s what Chelsea wants for you more than anything: to find your thing.

Not just “I’m a real estate agent.” That’s a given. But the thing that makes people say, “Oh, you should follow her. She always shares [fill in the blank].”

Maybe it’s that you’re the mom who’s obsessed with seasonal everything. Maybe you’re the agent who reads a million books a year. Maybe you’re always watching comfort shows or hiking local trails or finding the best organic baby products.

Real estate is woven into that. But it’s not the only reason people follow you. And that’s a good thing. Because most people aren’t moving today or tomorrow. But they’re still on Instagram, looking for connection, entertainment, and someone they vibe with.

Think about it like this: if you play tennis at a local club, you probably get a lot of referrals from people you play tennis with, right? But you’re not sitting there every week giving a sales pitch or reading listing scripts. You’re just being yourself. You’re the friend who happens to sell real estate. And when someone needs an agent, you’re the obvious choice because they already know, like, and trust you.

That’s what we want your Instagram to feel like. You’re the account people come back to because they love your vibe, your personality, your recommendations. And when they’re ready to buy or sell, you’re the only person they’d even think to call.

Your content becomes uncopyable when it’s rooted in your real life. No one else has your exact life, your family, your favorite spots, or your client stories. That’s your advantage. Lean into it.

Your Content Should Feel Like Home

At the end of the day, your Instagram should feel like a place people want to hang out.

Not a billboard, sales pitch, or news outlet.

A place where people feel welcome. Where they can scroll through your stories and feel like, “I just want to hang out here.”

Think about how you host in real life. When people come to your house, do you want them to feel comfortable? Do you want them to make themselves at home, grab a drink from the fridge, kick off their shoes?

That’s the energy we want in your content. The “more the merrier” vibe. The kind of account where people feel like they know you, even if you’ve never met.

And here’s the truth: people buy with emotion. That starts in your content. If you can lead with feeling, you’re planting the seed in a way that feels natural and not at all salesy.

So this fall, focus on warming up your content in small, meaningful ways. Light the candle. Pour the coffee. Wear the cozy sweater. Share your favorite local spots and the things you’re actually doing.

Make your content feel like home. Because when you do, people won’t just follow you. They’ll refer you. They’ll rave about you. And they’ll choose you every single time.

This episode was edited by Adrienne Cruz.