When was the last time you consulted your Instagram folders for content ideas? Or deleted photos from your camera roll?

In today’s episode, Chelsea and Kayla are talking all things content organization: from organizing your Canva to creating an on-brand photo album that doesn’t get buried under 47 videos of your kids making “movies.” They’re sharing the exact steps you need to organize your content creation process.

Plus, they’re revealing the modern agent luxury marketing platform they’ve been working on since December!

Stop Creating Content Like a Full-Time Influencer

If you’re not a full-time content creator, you don’t need to be creating content like a content creator.

Think about it. You see all those cozy fall reels that make you want to redecorate your entire house and suddenly you’re thinking, “I should create that.” But that’s not your job. You’re not an influencer working with brands and filming content for different brand deals. You have a real estate business to run.

Content creators are working with brands, creating content as their full-time job, and getting paid for it. You’re helping people buy and sell the biggest investment of their lives. Those are two totally different things.

This realization is freeing because it means you can enjoy consuming that beautiful content and then shut it off. You don’t need to recreate every trending reel or match every aesthetic you see scrolling.

So give yourself permission to be simpler than you think you need to be. Your content doesn’t need to be Pinterest-perfect. It needs to connect with your ideal clients and show them why they should trust you.

How to Save Ideas in Instagram So You’ll Actually Use Them

Let’s talk about Instagram folders, those little organizational tools that either save your life or become digital graveyards where content ideas go to die.

The key to Instagram folders that actually work is to get specific.

Instead of having one massive “content ideas” folder that you never open, break it down by what you’re actually looking for. Think closing day content, writing inspiration, local content ideas, day-in-the-life vibes, listing inspiration, or photo ideas.

When you save something, you’re not just saving it to recreate that exact thing. You’re saving it because there’s an element about it that caught your attention. Maybe it’s the way they framed the shot, or how they talked about something, or the vibe they created.

When you get specific with your folders, you can actually remember why you saved something. And when it’s time to create content, you’re not starting from a blank page. You’re pulling inspiration from a curated collection that speaks to your brand.

Your Monthly B-Roll Day

If you want to stop scrambling for content every single week, you need a monthly B-roll day. And before you start panicking about blocking out eight hours for a photoshoot, relax. We’re talking about 10 minutes to maybe an hour, once a month.

Pick one day per month where you intentionally capture B-roll. Maybe it’s the day you’re going out to dinner with friends, or a Saturday morning when you’re already getting ready for something.

Start by getting fully ready. Take a shower, do your hair, put on an outfit that feels like you. Then set a timer on your phone and capture what you’re already doing. Pour your coffee, open your laptop, walk to your car, whatever your normal routine looks like.

And instead of just recording a quick clip of you pouring wine, hit record and film the whole thing. Walking to the fridge, getting the bottle, walking back, opening your laptop, pouring the wine. That one minute of footage can be chopped up 15 different ways for different reels, or you can use the whole thing with a voiceover.

And once you’ve captured that content, put it in your on-brand album and upload it to Canva immediately. Don’t let it get buried in your camera roll with 47 videos of your kids making movies for Tiktok.

Canva Organization

With a few simple systems, Canva can become your content creation headquarters.

First things first: delete what’s no longer serving you. Just because you have unlimited storage doesn’t mean you should keep everything. If it’s making it harder to find what you need, it’s not worth keeping.

Create a folder for anything monthly or recurring. If you send a monthly email with a graphic you update, if you have carousel end slides you rotate, if you have signature posts you do weekly, put them all in one spot so you’re not redesigning them every time.

Upload your B-roll photos to Canva right after you take them. Create a folder specifically for your on-brand photos so your most recent content is always at the top and easy to find.

Also, be clear about what you’re doing before you even log into Canva. It’s so easy to get distracted by all their templates and start creating things you don’t actually need. Know what you’re making before you go in there, make it, and get out.

And when you do find templates you love, save them to your recurring content folder so you can use them again and again. Your followers won’t remember that specific template; they’ll just see consistent, on-brand content from you.

Build an On-Brand Photo Album

Your phone probably has 10,000 photos on it, and somewhere in there are the perfect shots for your content. The problem is finding them when you actually need them.

Start with one album called “On-Brand” and put any photo of yourself that feels like your brand in there. Professional photos, behind-the-scenes shots, photos from events, even good selfies. Every time you do your monthly B-roll day, add those photos to this album immediately. As it gets full, you can break it down into more specific categories, but don’t overcomplicate it at the beginning.

The goal is to have a curated collection of photos that feel like you, so when you’re creating content, you’re not scrolling through endless photos of your lunch and your kids’ soccer practice trying to find something usable.

Are You Riding Your Marketing Bike with the Brakes On?

Kayla shared a story of how she went biking with her husband and struggled the entire way, only to find that her brakes had been on the entire time.

That’s exactly what’s happening with your marketing when you’re not organized.

It doesn’t matter how great your content ideas are or how much momentum you’re building if you keep losing those ideas in digital clutter. It doesn’t matter how motivated you are if you can’t find the template you spent an hour creating last week.

All those lost content ideas, forgotten Instagram saves, and buried Canva templates are your brakes. They’re holding you back and making everything way harder than it needs to be.

The goal is not to work harder than you need to but to remove the obstacles that are slowing you down. When you can find what you need when you need it, when your content creation process is streamlined, when you’re not starting from scratch every single time, that’s when you can really start building momentum.

You might not reach full influencer potential (and you don’t need to), but you’ll definitely stop showing up to your marketing sweaty and exhausted from fighting bad systems.

The Luxury Marketing Platform That Removes Every Single Brake

Since December, Chelsea and Kayla have been working on something incredible that will also help you remove your brakes: a luxury marketing platform for modern agents!

It starts with brand direction, a comprehensive questionnaire that gives you clarity on what your brand should look like and feel like. You’ll know exactly what kind of content aligns with your goals and what doesn’t.

Then you get your own custom dashboard where you can plan content for the week, month, or as far ahead as you want. You can pull directly from the monthly menu, save favorites, and add custom cards with your own notes and to-dos.

Everything is searchable and color-coded. You can organize your own photos, save favorites from the massive library, and never lose another content idea again.

The platform is designed to give you grab-and-go content when you need it, but also the tools to customize everything to your brand.

It will help you remove the brakes so you can finally ride your marketing bike at full speed. No more lost ideas, scattered content, or starting from scratch every time you sit down to create something.

Your marketing deserves better than digital chaos. It deserves a system that works as hard as you do.

This episode was edited by Adrienne Cruz.