Mid-episode, Chelsea and Kayla get the most exciting news ever and the best interruption in the history of podcasts!!!

And after composing themselves, they break down how to uncover the personal brand you already have through their signature “brand menu quiz.”

From figuring out what your best friend would say about you to identifying your little luxuries and rom-com moments, they’re giving you the roadmap to stop hiding behind trends and start showing up authentically.

Your Brand Menu Quiz

You don’t need to create a personal brand from scratch because you already have one! Every single day, you live your life a certain way. You have that coffee spot you always go to. You have the thing your friends always ask you about. You have the playlist that makes you feel like the main character. You run your business differently than the agent down the street.

But are you letting anyone see those things?

This quiz is going to help you figure out what those things are and build something we like to call your “brand menu,” the stuff you’re going to repeat over and over in your content until people associate it with you (which is what building a memorable personal brand is all about, btw!).

So grab your notes app and let’s figure out what your brand menu looks like.

Question 1

When Your Best Friend Describes You to Someone New, What’s the First Non-Work Thing They Say?

We want you to leave real estate out of this one because the brand menu is the stuff that’s separate from your business bubble. Your business bubble has your lock boxes, your “for sale” signs, your “just listed” posts… all your real estate things. The brand menu is everything else that we’re gonna combine with those real estate posts to make them land.

So when your best friend describes you to someone new, what’s the first non-work thing they would say? Take out a piece of paper and brain dump it. You might have five things that you put down.

For Chelsea, it would probably be mom life or loves to host, or she’s gonna tell you what wine to buy, or if you’re going to Florida, ask her where the best spots are. Her mom will say her friend from church is going on vacation and asks if Chelsea has a good book recommendation.

For Kayla, it’s definitely kid-related stuff, having so many kids. Whenever someone sees something in her signature pinkish-purple color, she gets a text saying “I got my nails done in this color” or “I found this sweater, this looks like you.” Disney World trips, hosting, football wife life, coaches wife life.

If you’re really struggling to answer this, literally ask your best friends. Text a few of them today and be like, “What would you tell someone to follow me for? Why would you tell someone to talk to me about something? What is it about me that stands out?”

Question 2

What’s the Thing People Always Come to You for Advice About That Isn’t Real Estate?

This is about the conversations that naturally happen because of what you’re already sharing and doing. Your followers probably want in on this too.

Chelsea gets questions about certain things she has for her son Henry that she shares all the time. The wagon that she showed in her stories at the zoo. The subscription for developmental toys. When she recently shared a sensory Play-Doh thing with dinosaurs at a restaurant (“here’s how to not bring a screen out when you go out to eat”) it turned into conversations.

Kayla gets questions about what she’s packing in her kids’ lunches, what time the game starts, Disney World planning.

Question 3

If You Had a Day Off and Nothing to Do on Your To-Do List, What Would You Be Doing by 10 AM?

Chelsea would be sitting on her couch with a cup of coffee reading a book. She wants a slow morning with a coastal grandmother Spotify playlist playing in the background, a candle lit (currently wanting pumpkin and vanilla or that honey candle from Stone Bank market), maybe a fire going in the fireplace, staying in her pajamas.

Kayla would probably want to make sure her house is clean first, then go shopping: antique stores, clothes shopping, get her nails done, get a facial, have lunch with her sister or friends, or a date day with her husband later.

When you document these things, your content becomes repetitive and memorable.

Think of someone like Tori Sprankel; every morning her IG story is a book and her cup of coffee, usually on her bed. Her husband hates that she sets the coffee mug there because he’s waiting for the day it tips over and seeps into the mattress. But it looks beautiful and it’s her story starter every day, which Chelsea remembered and spoke about in a podcast episode that will be heard by hundreds of people.

That’s the power of sharing something repetitively.

Question 4

What’s a Little Luxury or Joy You’re Obsessed With Right Now?

For Chelsea, it’s skincare stuff lately. Maybe because she’s on the podcast and sees videos of herself on Instagram, she wants to glow more. She’ll text asking how someone’s face is so glowy in a video.

For Kayla, it’s fun having a 10-year-old daughter who knows more about skincare than she does. Her daughter saves up allowance to get fancy products and tells her mom to try them. The little Summer Fridays eye patches that she’s decided to use every Friday on game day to start her morning off right.

It’s all good content because it’s interesting to watch. What are people using? How are they doing their morning routine?

Question 5

If Your Life Was a Rom-Com, What Would Be the Opening Scene?

Rom-com opening scenes are the best for inspiration.

Chelsea pictures anything where you’re getting ready for your day or like a meet-cute situation. She met her husband Mark on a plane, so that would probably be her rom-com scene. But she also pictures the cozy moments, all the Nancy Meyers vibe things like making breakfast in the kitchen, the atmosphere of that.

Kayla really loves those getting-ready montages with cute outfits and coffee runs.

The point is to think about how you romanticize your life. Recently, someone wrote about how if you don’t like cooking, it’s because you’re not having fun with it. Turn on a good playlist, pour a fine little drink in a cute glass, enjoy the process. Don’t rush through it, don’t worry about the dishes. Just make a good meal and romanticize the whole thing.

That’s how your content should feel. When you kind of romanticize going to get some B-roll shots, make it a day. Go out to breakfast, get a cute coffee, go on a walk, wear an outfit that makes you feel good and take some video. Now you have confidence in the video clips you just took because you feel good about yourself and you made it more of a thing.

Bonus Question

If You Had to Pick 3-5 Props That Represented Your Personal Brand, What Would They Be?

If you’re going to a photo shoot tomorrow, what would you bring? What are the things that would be in your brand prop basket?

For Chelsea: a bottle of wine, a pretty wine glass, her Kindle, a candle with matches that look cozy, her laptop, and she’d probably just bring Henry for the mom life element.

For Kayla: anything in her signature pinkish-purple color, football-related items, Disney stuff, family photos, and probably some of those skincare products her daughter recommended.

These are the visual elements that show up in your content consistently. The accessories, props, or backgrounds that become part of your visual brand language. They’re the things you’re using and sharing anyway: the eye patches, the specific coffee mug, the playlist you always have on.

Your Brand Menu Quiz Results and How to Use Them

Based on your answers, you might fall into one of these brand types:

The Come Hang Out With Me Brand: If most of your answers were about favorite places, routines, or cozy moments, your feed is the kind of place people pop into like their favorite coffee shop. They follow you because it feels like content from a friend, and that friendship vibe leads to trust.

The Lifestyle Main Character Brand: If your answers focused on hobbies, passions, or obsessions, you don’t just sell homes; you sell the life people want to live in them. Your content works best when it’s a blend of real estate and your actual real life.

The Go-To Girl Brand: If most answers had to do with giving advice, sharing tips, or explaining things, your audience sees you as the friend who always has the answer. Real estate is your bread and butter, but the way you show up makes them think, “If she says it, I trust it.”

The Storyteller Brand: If you gravitated toward celebrations, traditions, or personal milestones, you connect by sharing moments that feel personal, warm, and memorable. People work with you because they feel like they already know you.

The Local Connector Brand: If you share mostly trends, fun finds, or new experiences, your content makes people want to love where they live, and they’ll think of you first when they’re ready to make a move.

You can also be a mix of these!

The point is to know your brand menu and be consistent with it. Think about a concrete wall you have to get through. If you hit it all over the place in different spots, completely random with no plan, you’re never gonna get through it. But if you keep hitting that same spot over and over and over, you start to see a dent, then a bigger dent, then some drywall flies off, and eventually you get through the wall.

If you’re all over the place and scattered with everything you’re doing, if you’re not focused on sticking with something and letting it guide what you share, you’re not gonna make an impact big enough to be memorable or for someone to say, “This is what Kayla does” or “She’s my go-to for real estate and [fill in the blank].”

Most people give up way before they can get to the other side. You’re not going to share about wine one time and have people be like, “You’re my go-to agent, I cannot wait to work with you, I also love wine.” It’s the little constant hits. Those little tiny dents become really loud when they’re repeated over and over and over.

Your brand menu gives you the framework to build success through authentic, consistent content that feels like you. Because at the end of the day, people aren’t going to your account to learn how to buy or sell a house today. They just want to be entertained, to feel connected, to have that comfort feeling. When you give them that through your authentic brand, they’ll be your customer when they’re ready to make a move.

Start bringing those little nuances that are unique to you into everything you share, and watch how differently people respond to your content.

This episode was edited by Adrienne Cruz.