Motherhood and marketing are pretty much two full-time jobs, so it’s no wonder we feel overwhelmed trying to succeed in both. In today’s special Mother’s Day episode, Chelsea and Kayla reflect on what it looks like to build a brand while raising tiny humans.

If you’ve ever found yourself wondering, Should I show my kids’ faces? Should I start a whole new account? Am I oversharing? — you’re in the right place. You’ll learn how to blend motherhood into your personal brand without feeling like you’re losing yourself (or confusing your audience) and leave with ideas for non-cringey ways to connect with your ideal clients through the messy, beautiful realities of mom life.

Grab your coffee (and maybe a half-eaten granola bar from your purse) and let’s dive into one of the most real conversations we’ve had yet.

Our Journeys Into Motherhood

Fun fact: Chelsea was circling cribs in Pottery Barn Kids catalogs back in sixth grade. But her path to motherhood wasn’t as straightforward as she dreamed. After getting married, she and her husband were ready to start a family right away, but it wasn’t happening as quickly as they hoped. Years later, just before beginning fertility treatments, they decided to take a vacation to Cabo… and a few weeks after getting home, Chelsea found out she was pregnant with Henry!

Kayla’s story looks a little different. She always knew she wanted to be a mom — like, way before she even thought about being a wife. After getting married, she and Brett didn’t wait long before starting their family, and before she knew it, she had four kids in just over five years. (Yes, you read that right.)

Different stories, different paths, but one thing’s the same: motherhood changes you, and it changes how you show up online. And in our opinion, that’s not a bad thing!

Building a Personal Brand as a Mom

There’s no one-size-fits-all formula here. Some moms want to show more of their family life; others just sprinkle it in lightly. You get to decide how much or how little you share. But blending motherhood into your brand (in whatever way feels right) gives you a major advantage: it creates connection points. Moms just get each other, even if your kids are in totally different stages.

So document and share those real life motherhood moments that your clients can relate to. Maybe it’s your Saturday morning coffee runs with your toddler. Maybe it’s the chaos of loading everyone into the car for showings. Maybe it’s a heartfelt moment about how hard it is to leave the home where your kids grew up.

Real estate is emotional. Motherhood is emotional. When you lead with emotion in your marketing, you’re way more memorable than any “5 Tips to Buy a Home” graphic ever could be.

Is It Unprofessional to Post About Your Kids on Instagram?

This question comes up all the time. And there’s no one right answer; it’s all about HOW you do it.

When it comes to blending motherhood into your brand, Chelsea’s approach is a perfect example. She shares little behind-the-scenes moments, like her Thursday “CEO Mama” days with Henry, sneak peeks into their morning routines, and Friday coffee shop visits.

These moments feel personal and warm without ever taking away from the whole point, which is real estate.

If you let motherhood completely take over your brand, it can get confusing real fast. There’s a difference between being:

A) a real estate agent who understands what it’s like to house hunt with toddlers

B) a full-time mom blogger who occasionally sells houses on the side.

In other words, motherhood can be part of your brand without becoming the brand. The goal is to share a splash of real life, not the entire scrapbook. A little peek into your life, without oversharing, is more than enough to build trust and relatability.

You should also consider choosing your angle.

Maybe for you, it’s CEO mama life. Maybe it’s your love for simplifying life at home. Maybe it’s your secret stash of 15-minute healthy meals that fuel your real estate hustle and your kids’ after-school activities.

When you choose a clear angle, you become memorable. Just like Kayla’s audience associates her with simplicity and decluttering, and Chelsea’s people think “CEO mama” the second they see her, you’ll become known for your thing too.

And finally, don’t be afraid of repetition. Just like your favorite influencers share the same cozy morning coffee scenes over and over, you can show up with your own “creative redundancy.” You’re not sharing every meltdown, every bad day, or every sleepless night. You’re curating a small, consistent peek into your life that feels familiar and genuine.

So no, posting about your kids isn’t unprofessional.

Oversharing without strategy is unprofessional.

Should You Show Your Kids’ Faces Online?

Okay, let’s talk about the thing that’s been all over Instagram lately: To show your kids’ faces or not to show them?

There’s also no right answer here. It’s a personal choice, and whatever you decide is totally valid.

But if you’re leaning toward a more private approach, you can still weave motherhood into your brand without making your feed a full-blown family album. In fact, it might even make your content stronger.

Think of it this way: You’re sharing your motherhood experience, not your kids’ entire childhood.
Instead of posting every milestone and monthly photo shoot, you’re painting little glimpses of life as a working mom, like your toddler playing in the background while you’re sending an offer, or your early morning coffee runs before preschool drop-off.

This approach keeps your brand feeling professional, cohesive, and human — all at the same time.

Before you hit “share,” ask yourself:

• Who is this for?
• Does it serve my audience or my brand?

If the answer is yes, post away. If it’s more for grandma’s fridge, maybe keep it private.

Easy Content Ideas for Real Estate Moms

Whether you want motherhood to be a huge part of your brand or just a little sprinkle here and there, here are some super doable ideas to get you started:

Local kid-friendly spots you love. Think: your family’s go-to parks, the best muffin shops, or the cutest playgrounds. Share them like a local insider (bonus points for getting your kids’ opinions too!).

Real life behind the scenes. Drop a quick camera roll dump of your week: a showing appointment, a coffee run with your toddler, a laptop open during nap time.

Mom hacks that save your sanity. Maybe it’s keeping socks in the pantry (you have Kayla to thank for this one). Maybe it’s that Target hook setup by the back door. Share the hacks that make your life, and your clients’ lives, easier.

Motherhood metaphors for real estate. Selling a house is like raising a toddler — full of surprises, emotions, and snacks required. Use playful comparisons to make real estate feel more relatable (and way less boring).

Funny kid moments. Share the hilarious stuff your kids say or do, especially if it ties back to houses, moving, or just trying to survive a crazy day. I

Highlight your “non-negotiables.” Maybe you always pick your kids up by 3 PM. Maybe your phone goes away during family dinner.

Celebrate simple wins. Just closed a deal and celebrated with ice cream with your kids? Snap a quick photo. Share the little moments that make the hustle worth it.

Share your WHY. Why you got into real estate. Why you built your business around flexibility. Why you value slow mornings or chaotic school pickups. Motherhood is often a huge part of the story, and people connect with stories.

At the end of the day, your goal isn’t to post perfectly curated motherhood content. It’s to let people into your world just enough that they feel like they know you and want to work with you because of it.

Motherhood isn’t a distraction from your business. It’s one of your biggest superpowers.

(And seriously, who negotiates better than a mom who’s gotten a toddler into shoes and out the door in under five minutes?)

This episode was edited by Adrienne Cruz.