Surprise! We’re back with Part 2 of our Mother’s Day interviews!

Go back and listen to Episode 71 if you haven’t yet, then come right here, because this episode is just as good. Four more moms, four more stories, and about a million more reasons to stop comparing yourself to everyone else and just keep going.

Meet Casey: The Former Social Worker Who Built a Boundary-First Business

Casey Levrich is a Wisconsin realtor serving the Eau Claire and Chippewa Falls area, a boy mom to Levi (10) and Colton (6), and a former federal social worker who spent over a decade in a career she thought was her dream, until burnout showed her a different path.

She didn’t stumble into real estate naively. She came in with her eyes open, knowing exactly what she didn’t want. She’d spent years in 10-hour days working for a federal healthcare system, and when COVID hit, she started to feel it. She got her license and did both jobs simultaneously for about two years, all while keeping one thing locked in her mind: there is a version of this life where I get to be present for my family. She just had to build it.

So she did, and boundaries were the foundation from day one.

She’s upfront with clients at the very first meeting. Her phone silences at 7 p.m. She’s not going to miss her son’s tournament game. And she tells them that — not apologetically, but matter-of-factly, the way you’d state any other term of working together. Her clients, most of whom are moms themselves, get it completely. She’s never had someone complain that she’s unavailable.

There’s something important in how she frames it too. She’s not white-knuckling her way through boundary-setting, constantly tempted to say yes. She’s so clear on her why that the boundaries feel natural. She got into real estate to attend the field trips, be on the PTO, make every baseball game. When you know that down to your bones, it’s a lot easier to hold the line.

How Casey’s Mom Life Became Her Best Marketing Strategy

Casey’s kids’ activities have quietly become one of her best sources of business. For instance, she’s sponsoring her son’s baseball team this year with a field banner, a giant photo of her in the outfield!

Her Stories are where her real life lives: home projects, chickens, boys at the baseball field. Her feed handles the real estate content. Together they paint a full picture of who she is, and by the time someone reaches out to her, they’ve already decided they want to work with her.

That’s the dream, and it doesn’t happen because of a perfect content strategy but because she just shares what she’s already doing.

She batches her Modern Agent content at the start of the month, picks what she wants, edits it, schedules it, and doesn’t think about it again. Then her stories handle everything else, day by day, moment by moment.

Her one piece of advice if you’re not sure where to start with your own brand is to ask the people who know you what they think of when they think of you. You might be surprised.

Casey didn’t logically decide that watermelon Red Bull was going to be her thing — people just kept pointing it out to her until she realized it already was!

Meet Brittany: Three Under Four and Doing It Anyway

Brittany Biermann is a Northern Illinois realtor, mom of three kids all under the age of four, and someone who has built her entire business by doing basically the opposite of what most brokerages tell you to do.

Let the kids be loud in the background. Don’t filter the chaos but share it!

Her days look like nap time work sessions, tagging in her mother-in-law when the baby won’t go down, random bursts of focus after bedtime, and Eggos on the table when a client won’t stop calling and breakfast still needs to happen. It is a full, beautiful, exhausting, wonderful life — and she puts all of it online, completely unfiltered.

She doesn’t believe in balance. Not right now, not in this season. And she’s made peace with that. There’s always going to be some area of life that’s lacking, and the sooner you stop expecting otherwise, the sooner you can actually enjoy what’s in front of you.

What she does believe in is finding tiny pockets of time to fill your cup, get work done, and stay visible. Even if it’s a shower at midnight. Even if it’s a 20-minute nap time post. Even if it’s a single story before bed. The pockets add up.

Brittany’s Non-Negotiables for the Moms Who Feel Like They’re Drowning

When we asked Brittany about her daily non-negotiables, she didn’t say anything complicated or time-consuming. She said three things:

15 minutes of one-on-one time with each kid. It keeps the mom guilt at bay and reminds her what all of this is actually for.

A clean kitchen before bed, which means she doesn’t start the next day already behind.

Stories. Every day, even if it’s one. Just showing up somewhere!

That’s it. When those three things happen, she doesn’t feel urgency or like she’s falling behind. And none of them take hours.

Her content philosophy is equally simple: she doesn’t filter. If her kids are dancing on the dining room table while she’s writing an offer, she pops it on her story. Her clients know what to expect. When she brings a kid (or two, or three) to a showing, she gives a heads up and people are almost always completely fine with it. Because they know her. They’ve seen her life and they chose her anyway — actually, they chose her because of it.

Her marketing advice for the mom who feels like she has no time is social media. It’s the fastest way to reach the most people with the least amount of effort. Batch when you can. Go sporadic when you can’t. Hop on stories when you feel something. Don’t wait for the perfect schedule!

Meet Kristen: Navigating Teenagers, Boundaries, and a Business That’s All Her Own

Kristen Schopieray is a Metro Detroit real estate agent and mom of two teenage boys whose days revolve around football practice, game schedules, and a pizza on the front seat of the car on the way home. She’s been figuring out the mom-and-agent balance for years, and she’s on the other side of a lot of the hard parts, which makes her perspective genuinely valuable for every mom at every stage.

When her boys were younger, she shared more of them online. But as they’ve gotten older, they’ve started having opinions about what goes out into the world, and she respects that fully. So she’s pivoted. Instead of photos of them in their football uniforms, she’s taking wide shots of the full field.

They’re in there, but they’re not the focus. Instead of posting about them, she talks about what it feels like to watch them hit milestones, from her point of view as their mom. The content is still personal; it’s just evolved with them.

She also figured out that the content practically creates itself when she’s already living her life. A photo of her laptop open in the car with the soccer field in the background. A day-in-the-life post that shows people everything she’s juggling in a 24-hour period.

Getting work done means waking up earlier, fitting things in during the window when the boys are at school and before practice, and sometimes heading to the library while they’re at practice so she can use that time. Then picking them up, getting the pizza, and being present for the evening.

She’s also learned, after years of figuring it out, that the balance is never going to be perfectly level. There are seasons where the business needs more and seasons where the family needs more. And every closing, since her boys were little, has been a celebration: Pizza at Buddy’s Pizza in Detroit. A ritual that taught them there’s a reward for the hard work, and that they’re part of it.

Now she’s got a 16-year-old who she’s having real conversations with about what he wants to do with his life — a natural born salesman, she says. And she gets to model for him what it looks like to build something from scratch, to fail forward, to keep going. That’s a gift she didn’t fully anticipate when she started.

Meet Tricia: What the Almost-Empty-Nest Season Taught Her About Slowing Down

Tricia Reynolds is a Dayton, Ohio realtor with over 15 years in the industry, a referral-based business, and two grown sons — Logan, 25, and Dylan, almost 24. She is deep in the almost-empty-nest season, and she is here to tell you: it goes fast, faster than you think.

She came to personal brand marketing more recently than some of the other women in these episodes. For years she was doing postcard mailers, flyers, the traditional hustle — spinning her wheels trying to get business. This way of showing up online, sharing her life, building friendships through her content is newer for her. And it’s working in a way the old stuff never quite did.

Her marketing philosophy is simple: show people where you’re at. Share the stuff that seems mundane. People want to know what stage you’re in, what your life looks like, what you’re doing on a Tuesday afternoon. They’re scrolling to see other people’s lives, and when yours is interesting and real and consistent, they keep coming back.

She’s also learning — still, even now — not to get too caught up in the metrics because people are watching even when they’re not reacting. Her friends see her everywhere on social media, they tell her so in person, and yet they’ve never once left a comment. Which is, in our experience, the reality for everyone!

What motherhood gave her professionally is an ability to see both sides of every situation. She raised two kids. She knows that two people can want the same outcome and still see it completely differently. That translates directly to how she negotiates, how she advocates for her clients, and how she holds space for the emotions that come with buying and selling a home.

And now that the boys are more independent, she’s finding new things to nurture — plants, as it turns out. She said it laughing, but there’s something true in it. The nurturing instinct doesn’t go away. It just finds a new place to land.

Her advice to any mom listening, at any stage: slow down and enjoy exactly where you are. Don’t compare your chapter to someone else’s. There’s room for all of us. And a year from now, everything is going to look completely different anyway.

What All Four of These Moms Want You to Know

We’ve now talked to eight agent moms across two episodes, and if there’s one thing every single one of them said in some form, it’s this: you are not behind.

Not behind in your business. Not behind in your marketing. Not behind compared to the agent who seems like she has it all figured out. There is no universal finish line, no stage you’re supposed to have hit by now, no version of this that looks the same for everyone.

What there is, is your season. And your season has its own demands, its own pace, its own version of what showing up looks like. The moms with newborns are doing it in nap time pockets. The moms with school-age kids are theming their days and sponsoring Little League banners. The moms with teenagers are waking up earlier and heading to the library during practice. The almost-empty-nesters are finally having the space to pour into their marketing in a new way.

All of it counts. All of it moves the needle. All of it is building something — a business, a brand, a legacy that your kids are watching you build in real time.

So if you walked away from these two episodes with one thing, let it be this: stop waiting until you have more time or more anything. Just do it. Do it in the pockets. Do it scared. Do it as the exact version of yourself that you are right now, in this season, with this life.

That’s more than enough!

This episode was edited by Adrienne Cruz.