Happy Mother’s Day from the Marketing Girls!

We wanted to do something a little different this week. Instead of hearing from just the two of us, we handed the mic to some of the incredible moms inside Modern Agent Social Club.

You’ll hear from agents at every stage of motherhood and business, from brand new mamas to seasoned agents who’ve figured out how to build a legacy while raising their kids.

We see what’s possible inside this community every single day, and we want you to see it too!

Meet Kailynn: The New Mom Who Niched Down and Watched Her Analytics Soar

Kailynn Kellett is a first-time mom and realtor focused on Pflugerville, Texas, in the greater Austin area. When Kailynn was nine months pregnant, she and her husband moved to the suburbs of Austin. She’d been working as an operations manager for a high-producing agent and had just gotten her own license the week she found out she was pregnant.

She knew she wanted to build her business differently — not cold calls, buying leads, or driving an hour each way across the metro. She wanted a business built around her life.

So she picked Pflugerville, a smaller town where people weren’t really being marketing to and a place she was genuinely excited about as a new mom and a new resident.

“For the longest time, I was scared to niche,” she told us. “I went back and forth and talked to my friends like, what if people think I don’t serve Austin?” But her analytics went through the roof, and people in her mom group — who aren’t even real estate agents — started telling her it was smart. That no one else was doing it and that it was working.

The lesson here is one we come back to again and again: make a decision and go all in on that thing. That’s what pays off.

How Kailynn Themes Her Week

When we asked Kailynn what her marketing plan looks like on a weekly basis, here’s what she told us:

Mondays are Meet the Girl Mondays — all about deepening relationships. On social media, that looks like something personal and relatable: a weekend recap, a why-you-should-work-with-me carousel. Off social media, it’s checking in with current clients and hot prospects.

Tuesdays are Tactical Tuesdays. This is where she puts on her real estate hat. She’s been taking carousels and turning them into face-to-cam reels — taking an idea she’s already created and practicing saying it out loud, the way she’d actually explain it to a real client.

Wednesdays are Where You At Wednesdays. She goes into the community, supports a small business, grabs a coffee, meets a new mom friend. And this doubles as content, naturally.

Thursdays are a little more fluid — local and social, often coinciding with her mom walks.

Fridays are Pflugerville Favorite Fridays. She’s doing a series where she visits small businesses and highlights them — why she loves them, why they’re baby-friendly, why you should go. Local content that serves her community and builds her brand at the same time.

This works because she always knows what direction each day is pointing. So when a surprise nap time opens up and she suddenly has 45 minutes, she doesn’t freeze. It’s Tuesday, and she knows exactly what to do.

“I don’t have to think about it,” she said. “It’s not laid out on my calendar, but I know what my goal is for each day of the week.”

She also started a Pflugerville Mom Social Club — hosting in-person events, building community for transplants who moved here without family nearby. It became great content. But more than that, it became real relationships, the kind that go deeper offline than they ever could online.

Meet Caelyn: The Military Spouse and New Mom Redefining “Balance”

Caelyn is a real estate agent in Pensacola, Florida, a military spouse, and a new mom to a six-month-old. She specializes in first-time home buyers and military relocation, and she’s navigating all of it while her husband serves.

Before the baby, Caelyn was deep in hustle culture and fully expected to keep that pace with a newborn. But then the baby arrived, and everything shifted.

“It’s made me pump the brakes and reset my priorities,” she said. “Some things can really be put on the back burner. I don’t have to be up until 2 a.m. writing offers. It’s just not sustainable anymore.”

She’s more intentional now. And she’s honest about the fact that “balance” isn’t really a fixed thing — it changes every day. What’s kept her grounded is over-communicating with her clients. Running ten minutes late to a showing because of a blowout in the back seat? She just tells them. And because she’s built a personal brand that lets people actually know her, they get it.

That’s one of the most underrated benefits of showing up as a real person online — it gives your clients grace to extend to you when life happens.

How Caelyn Shows Up for Her Community When She Can’t Always Be Mobile

With a new baby and a military spouse lifestyle, Caelyn isn’t always as mobile as she’d like to be. So her marketing has to work for the season she’s in.

Her big thing is community. She’s spent a lot of time cultivating a local Facebook group where she shares community events — especially important in a high-military area where people are always rotating in and don’t know what’s going on. When she can’t get out, she’s engaging online, sharing events, and connecting people.

When she does get out, the baby comes with her. And the content comes naturally — what’s happening in the area, what’s baby-friendly, where the other military moms can take their kids.

She’s also intentional about what she shares online. She doesn’t show her son’s face — she’s protective of that. But she shows the raw reality of motherhood: the good days and the bad, the two-hours-of-sleep days and the ones where everything clicks. Because that’s what she’s always done with real estate too.

Real estate isn’t all sunshine and rainbows, and neither is new motherhood, and pretending otherwise doesn’t build trust.

Her advice to a mom who’s feeling like she can’t figure out how to do it all is: you don’t have to. It’s okay to not be the top-producing agent in your market center right now. It’s okay to ask another agent to cover a showing. They’re only little for so long, and it all goes so fast.

Meet Melissa: The Agent Who Found Her Husband, Her Market, and Her Marketing Strategy

Melissa Story has been in real estate for eleven years — she started in Phoenix, moved to Nashville, and then landed in West Michigan. On her very first day at her new office, she met her husband. He’d moved from Texas that same day, and she’d moved from Tennessee. The rest, as they say, is history.

She’s now a mom of two (ages one and three) and has figured out a rhythm that works: childcare three days a week, home with her kids two days a week, and a business built around those boundaries.

Motherhood made her more intentional about presence, not just with her kids, but with her clients too. She’s not texting clients during date night. She’s not thinking about dinner when she’s at a showing. She’s wherever she is, fully.

She sets that up with her clients from the start: she’s in the office Monday, Wednesday, Friday. If they need her Tuesday or Thursday, she might take a little longer to respond. And rather than leaving availability open-ended, she gives clients options based on when she can actually show up fully. “I’m available to show Monday after five or Friday before noon — which works for you?” It’s a little like the toddler method: you’re giving them choices, but the choices are yours.

How Melissa Runs Her Business in Three Buckets

Melissa has three lead generation buckets she works from consistently: social media, farming her neighborhood, and past client care.

That third bucket — past client care — is where a lot of agents underinvest. For Melissa, it’s cookie drop-offs for home anniversaries, Mother’s Day basket giveaways, handwritten notes. She moved to West Michigan from out of state, so she didn’t have a built-in network when she arrived. Past clients became her referral engine. Those first-time buyers from seven years ago are now move-up buyers. That’s the compounding effect of consistent care.

As for social media, she’ll be the first to tell you she wasn’t into it before she found Modern Agent. She needed a starting point and a framework, something she could actually execute on. Now she posts three times a week — a real estate post, a local post, and something personal — and she has fun with it.

Golf has become a big part of her brand. Her four-year-old has been obsessed with golf since he was one. Her husband golfs. She joined a league, so now her audience sees her golfing, her son golfing, this whole personality thread that people are genuinely entertained by. Add in restaurants, local spots, and date nights, and she’s the person in her community that everyone goes to when they want a recommendation.

She didn’t plan it that way. She just documented her life, and because she documented it, she became the one who knows everything — even though really, she’s just sharing snippets. But snippets compound, and suddenly you’re the person people think of first.

Her advice to the mom who feels behind is: you’re not behind. You’re running a different race. Becoming something takes time. The journey is the point — keep plugging away at the consistent things, and you’ll get there when you’re ready.

Meet Ashley: The Referral-Based Agent Building Systems So She Can Be Present

Ashley is a Madison County realtor, mom of a three-year-old, and currently expecting her second. She’s transitioning into a managing role, runs mostly off referrals, and has built a life that’s genuinely full — hockey games, dirt bikes, camping with the husband, and a baby on the way.

Motherhood made her more nurturing in her work, which was already her natural mode. Real estate is emotional. People are making one of the biggest decisions of their lives, and Ashley leans into that — she’s not just moving transactions, she’s moving people through something significant.

Her day-to-day is built around intentional blocks: an admin day, a “work from the world” Wednesday where she gets a massage and doesn’t apologize for it, days where she’s home by five. She has a Realtor Friend group that meets every other Tuesday.

She also has a couple of agents she can hand listings and open houses to when she needs backup. A support team that works both ways, because everyone’s in a season and everyone needs coverage sometimes.

In her CRM, she has transaction tasks set up, automatic emails that keep clients informed, and reminders that make sure nothing falls through the cracks. Systems that run quietly in the background so she doesn’t have to wake up at 2 a.m. worrying about a transaction. Now when she wakes up at 2 a.m., it’s to wonder when her next massage is. Those are the problems worth having!

Her approach to social media is simple: document your life from mom’s point of view. Not your kid’s point of view — yours. She heard us say that early on and ran with it. It keeps her content from feeling like it belongs to a mom account or a real estate account — it’s clearly an Ashley account. And that clarity is what makes people follow, connect, and eventually call.

What These Moms Want You to Know If You’re Feeling Behind

We asked every one of these women what they’d say to the mom listening who feels like she can’t figure it out — who feels behind, who’s wondering if this is even possible. And they all said some version of the same thing.

You’re not behind. Everyone is figuring it out as they go. There is no magic answer and no secret formula. The only thing that moves the needle is showing up — in whatever capacity your season allows — and doing it consistently over time.

Slow down. Be present. Build the systems that protect your time and your attention. Find your people, online and in person. Make your business feel like your life, because when it does, it’s so much easier to keep going.

And know this: You are building a legacy, not just a business. One that your kids will watch you build. One that will still be standing when they’re grown.

That’s worth showing up for.

This episode was edited by Adrienne Cruz.